They set up a speed-dating event and invited a total of 382 people (190 men and 192 women) who were aged 18-54 to participate.All of their participants were real singles whose sole motivation for participation in the study was to find a real-life romantic or sexual mate.The chances of a women mating increased if their partner had a short-term mating orientation, and the chances of a man mating increased if their partner had a long-term mating orientation.
This was only relative though: both men and women reported a desire for long-term mating, and most men in this dating context did choose a long-term mating orientation. Popularity was heavily influenced by easily perceivable physical attributes such as facial and vocal attractiveness, height, and weight.
This suggests that a speed-dating context is one that generally attracts people pursuing long-term mating tactics (or at least report that they do! Sex differences were also evident, with men mainly basing their decisions on facial attractiveness and women using more criteria, including high levels of sociosexuality (willingness and desire to engage in short-term sexual encounters), low levels of shyness, and cues of current or future resource providing potential such as height, education, income, and openness to experience (but not indicators of steady resource striving such as conscientiousness).