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25-Feb-2015 19:08

Whether it's by brands, businesses or just people in general, from where I stand, marketing is happening all the time, everywhere. I played up my wild adventures and played down my lazy Netflix binges.

Without even knowing, I'm accusing everyone of trying to persuade me to do their bidding. And maybe that's probably why this next statement won't surprise you: I've dabbled in some online dating. It truly felt like I was editing an ad about myself.

Tinder then locates other Tinder users in your defined area and starts tossing you matches.

You can then begin the most superficial process of swiping right for "oooh, cute" and left for "no thanks!

Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.

In terms of potential customers, the elder group contains more potential customers.

I was swimming in a pool of Captain Adventurers and anti-hipster hipsters.

It would follow then that on the flipside, I would rifle through profiles and deconstruct every sentence and photo selection to find the same point of manipulation. All of a sudden, all I could notice was that I was in an inauthentic world of human branding.

Personals, the entire industry has gotten a new breath of life.

More and more people are considering dating services as a viable and exciting option.

It was an open field and traffic was high but quality was low. Only being matched by a mutual intrigue (a right swipe) is like the difference between push and inbound marketing. A hundred pre-qualified leads are better than 500 randos. There will be good, bad and awkward moments and you will feel vulnerable at times. You've been a wealth of inspiration (and a few weirdos).

Conversation is the Crux So you have attention and access, now what? The choice is yours, but my advice for dating as well as marketing is: go for it. Conversation, however, is the only way to keep that initial spark burning. Once you've earned the trust of your audience, find something of value to offer them and see if they bite. It's easy to want to do the hard sell and seal the deal (OK, that innuendo was kind of intended) but if you're looking to build something lasting, make your CTA/intentions clear but try a few baby steps to continue cementing that trust.

As dating sites and apps like Tinder and eharmony continue to grow in popularity, many of the companies behind them are finding it difficult to compete in the saturated market and to attract investors. Like bunnies, dating apps have shown a knack for proliferation.