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MOTS CLÉS Discours; Genre; Médiation; Internet; Sexualité Over the past 15 to 20 years, Internet-based dating has become a tool utilized by increasing numbers of “singles” in their search for romantic partners.Unlike the print personals of the past, which were restricted in form due to the space constraints of paper publications such as newspapers, online dating advertisements—or indeed, profiles, as they have become—are enabled by the more flexible medium of the Internet.KEYWORDS Discourse; Gender; Mediated; Internet; Sexuality RÉSUMÉ Les services de rencontre en ligne sont devenus un moyen de plus en plus acceptable pour les célibataires de chercher des partenaires convenables.Dans cet article, l’auteure a recours à l’analyse du discours afin d’explorer, dans vingt profils en ligne, l’utilisation du langage pour la construction d’une identité sexuée.The search for a mate has in recent times become “more and more complicated …[In]creasing geographic and occupational mobility has meant access to fewer stable interpersonal networks,” including decreasing affiliations with religious institutions (Paap & Raybeck, 2005, pp. The number of single people has also increased, in the U. and in the United States as well as in Canada, expanding the “market” for online dating services (Brym & Lenton, 2001; Hardey, 2004; Jagger, 1998; Shalom, 1997).I argue that due to long-term shifts in the way we signal our identities or identifications, and to changes in the format of the advertisements (from print to Internet “profiles”), gender identity is “indexed” primarily through references to other, lifestyle-affiliated categories as well as through more direct discursive cues.
Instead, they are more likely to be tailoring their profiles to specific audiences.3), and that the “market” showed potential for expansion to over 2 million.By 2010, Canadians were among the most active users of dating sites worldwide (Oliveira, 2010).As such, they have the capacity to support large amounts of text through which users can construct more nuanced versions of their “presenting selves” (Goffman, 1959).
Online dating sites, like many other Internet-based social media tools, operate through a mode of communication that requires users to develop a new and complex literacy.I approach these questions through a discourse analysis of 20 dating profiles taken from a popular website,