How to start a dating service online
With chat rooms, bulletin boards, pictures, profiles and essays, a person can really do a good job at selecting someone appropriate for them.
It's better than being fixed up by your mother's friend who thinks every single Jewish boy in his late 20s or early 30s is `just adorable.'"While developing her site, Rozner outsourced much of the design work but kept herself involved in the process.
"Online matchmakers allow people to get to know each other from the inside out on their own time and at a price they won't regret." While most Internet dating services, such as Zipple.
Com, offer free personals and generate their income through advertising, e-commerce and Web hosting, more traditional dating services usually ask for an upfront membership fee.
So much so that he quit his ,000-a-year job after a few months to start Group Encounters, a social organization, using the ,000 his father had given him to pay off school loans.
While de Lasa went to Barnes and Noble to research how to write a business plan, Graham Mc Aden, 28, a public relations account executive for consumer products such as Burger King, languished at his job and told friends about the "socializing service" he dreamed of opening.
"Jews who are already involved in Judaism will go anywhere on the Internet to get the information they need, but you have to make a special effort to appeal to young people and nonaffiliated Jews."Online personals also appeal because of their low cost.
Activity-oriented matchmaking companies, like Social Circles, that appeal to affluent professionals. Hottest of all are online dating services: Revenues in this category are expected to increase fivefold--to million--by 2003, according to Marketdata.
Sandra Mardenfeld ([email protected]) has written about small-business issues for six years. "People are looking for opportunities to meet other eligible singles," says Mc Dermott.
"From a sociological perspective, single people have a greater need today for some sort of formal intermediary in the dating process.
They get married later in life, so they don't have the thriving social network of the college campus or club scene available to them.A lunch powwow turned into a partnership, and by 1997, Mc Aden had matched de Lasa's initial investment and the twosome headed a revamped activities service dubbed Social Circles.