Etrade baby commercial speed dating

31-Mar-2015 11:56

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I don't care how cute the baby is or how funny the script is, people are going to go, 'Enough with the baby.'" Another problem: The original E-Trade baby, Manolo (left), had grown up.

July 6, 2009: Beginning the creative process "incredibly early," Myhren and creative director Paul Behnen target an older, wealthier audience.

"Everything that comes out of his mouth," Myhren says, "is just completely weird and random."September 2009: Glennis Mc Murray, another New York comedian (left), lands the female lead. "But the milk-a-holic took us four rounds of casting. We wanted someone disruptive and pissed off and angry but E-Trade thought the voices were too ghetto." After four rounds of casting, the team settled on Jennifer Harris, a not-comedic actress.

There are two kinds of Super Bowl fans: those who watch for the football and those who watch for the advertisements.

While many of this year's ads were released before the event, the night still included many memorable spots. That price point sounds expensive, but this is just about the only opportunity of year when viewers actually anticipate commercials.

There are, of course, many of us who 2012 saw some ads that will certainly be remembered for months to come: Volkswagon's "The Dog Strikes Back," M&M's "Just My Shell," H&M's "David Beckham Bodywear," Best Buy's "Phone Invaders." Lucky for you, you can have a second shot at watching the buzzed ads right here. Which ads did you think were most successful this year?

Super Bowl commercials once were half-minute clips that only lived on after the game in conversation.

Thanks to You Tube and the magic of video sharing, you can watch all the ads online as many times as you would like.

"Amazingly, no one had ever done a campaign shot as a webcam before," says Tor Myhren, Grey's chief creative officer.

"When we first created the baby, we had no idea if it was the dumbest thing we'd ever done or if it was genius," says Tor Myhren, chief creative officer at Grey.

"I was terrified." For Myhren, who joined Grey after stints at Leo Burnett Detroit and TBWA\Chiat\Day, the e Trade baby would be his first big ad—a Super Bowl ad, no less, costing many millions of dollars to get on air—since taking over the creative helm at the 93-year-old agency.

"Truth be told, our agency did not believe that this was something we wanted to extend past the Super Bowl," says Myhren.

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Ironically, it was Grey's client that saw the ad as having the potential to be a long-term campaign.

Probably not."August 11, 2009: Three Super Bowl possibilities emerge, the first of which features the new E-Trade baby at a deli counter next to Frank, a middle-aged man scratching off a lottery ticket. But the spot does become E-Trade's lead-up to Super Sunday, airing throughout the NFL playoffs.

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