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15-Aug-2015 15:56

“There are limits to the percentage of single people who will become active Tinder users and repeating ‘casual daters,'” Morgan Stanley analysts said in a February note to clients.“And in our view, Tinder is reaching those limits.” EHarmony has not shied away from its reputation as an overbearing matchmaker, slow but comprehensive, with long-term interests at heart.The service has spent more than

“There are limits to the percentage of single people who will become active Tinder users and repeating ‘casual daters,'” Morgan Stanley analysts said in a February note to clients.“And in our view, Tinder is reaching those limits.” EHarmony has not shied away from its reputation as an overbearing matchmaker, slow but comprehensive, with long-term interests at heart.The service has spent more than $1 billion in advertising in recent years, largely on TV ads for older audiences far removed from Tinder’s dating pool.

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“There are limits to the percentage of single people who will become active Tinder users and repeating ‘casual daters,'” Morgan Stanley analysts said in a February note to clients.

“And in our view, Tinder is reaching those limits.” EHarmony has not shied away from its reputation as an overbearing matchmaker, slow but comprehensive, with long-term interests at heart.

The service has spent more than $1 billion in advertising in recent years, largely on TV ads for older audiences far removed from Tinder’s dating pool.

“The Tinder thing is very exciting, because they’ve caught the attention of young people in America, but the only thing that’s wrong with it is what’s been wrong with dating for a thousand years. I have presided over the funerals of more marriages than any psychologist, and it is miserable.” Surrounded by rivals like Hinge, Zoosk and Wyldfire, Tinder has nevertheless tripled its user base since the start of 2014 and now reaches more than 3 percent of all active American cell-phone users, an analysis from 7Park Data shows.

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Last year, the firm rolled out a live-matchmaker service, e H , that cost $5,000, and the firm has invested in sites shifting its algorithm to other adult arenas, as in looking for the right job.

But the site that brands itself as “a different kind of relationship company” has seen its own challenges.

billion in advertising in recent years, largely on TV ads for older audiences far removed from Tinder’s dating pool.

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Match alone has more than 2 million daters across North America, a third of whom are over the age of 50.Vital up to date news, information and community for the dating business industry.



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