Dating in the dark psychology
In this age of rationality and endless data, intuition is often looked upon as an inferior means of problem-solving. I do not know that I am,” remarked Albert Einstein before his theory of relativity was tested and confirmed as the basis of a new way of looking at the world.Yet in many situations, even in the hard sciences, it is the most useful means of all. The value of intuition is underplayed in many areas of life, nowhere less so than in online dating.We hope to learn, among other things, what kind of pictures give the best insights, what content users most readily connect with, and what someone’s choice of pictures says about them.We’d also like to know if users, when given the opportunity to delve more deeply into people’s lives (rather than just swiping through a series of head shots), spend more time considering individual profiles, and are more satisfied and ultimately more successful if they have fewer profiles to browse (as predicted by numerous studies).Each student was photographed soon after they arrived.Then, after taking this initial photograph, each student asked to change out of their own clothes and put on a pair of gray sweatpants and a t-shirt.
Although 21Pictures is a fully functional dating site, it is also a social experiment, since it offers various new approaches that haven’t really been tried before.Women were instructed to remove any makeup, and anyone with long hair was asked to pull it back into a ponytail.